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The goal is to get that inner page to automatically redirect to the new page when people click on it.

Why would the business owner want that?

Couple of reasons:

1. The business owner did some keyword research and found that “roast beef muffins” has low competition and gets searched a gazillion times a month in Google.

2. The term “muffins of justice” was too broad and highly competitive with other cooking websites.

3. The original domain extension is a page rank 4. Just deleting it will throw away any SEO benefits or rankings that page had. That’s like buying a new car and just taking the old one and just leaving it somewhere.

4. If someone clicks on a link pointing to the original page, you want it to redirect to the new page.

Now most of the time if I run into a problem regarding web design that I do not know the answer to, Google is usually my friend. This however, was a case where I had trouble finding a decent explanation of what to do. There were plenty of tutorials on full domain 301 redirects, but nothing on a simple inner page redirect, so here is what you do.

  1. Open up the notepad application.

  1. Type: redirect 301 /old-domain-extention.html

And NO you DO NOT just type the words “your-domain” or “old-domain-extention” You type what your domain is along with what you actual old extension is followed by your new one.

( So in our case we typed: redirect 301 /muffins-of-justice.html )

  1. Next you custom save the file as “.htaccess” Please put .htaccess in quotes, otherwise notepad will give it an unnecessary extension. There should be no extension. It should just be a .htaccess file.

Again, just to reiterate: SAVE .HTACCESS IN QUOTES!!!!

  1. Now you just need to upload that handy little .htaccess file that you just created to your FTP account server dedicated to your site. That should be it!

It sometimes will take a few minutes to go into effect but when it does, your redirect should be instantaneous. You can check if it works by typing out your old domain extension. If your original page shows up something is wrong.

NOTE: If you have more than one inner page you want to do a 301 redirect on just modify the same .htaccess file. Repeat the original code I gave you and place it directly below the first redirect.

It should look like this:

redirect 301 /first-old-domain-extention.html

redirect 301 /second-old-domain-extention.html

AGAIN, replace “” with whatever your domain is as well as the old and new extension. Save the “.htaccess” file in quotes again and upload to the FTP account server.

How to do a inner web page 301 redirect:

     Posted by Jared Speck 08/06/12

I ran into this problem a few months back. We had a client who wanted a inner web page optimized for a particular keyword. For example purposes, let’s call the keyword “Roast beef muffins” They already had a page dedicated to muffins but not specifically “roast beef muffins.” It was not in the written content, title, H1 heading, or the domain extension. Now normally you can just change the title, H1 heading, and ad the keyword in with the written content, but when you want to make a new domain extension it gets complicated.

The goal is to get a single inner webpage to automatically redirect to the redesigned one. For example:

Old domain extension:

You want to auto redirect the old extension to the new domain extension:

muffins-of-justice Roast Beef Muffins